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Schema markup is one of the new evolutions in SEO. It is among the new forms of optimization though the least applied in SEO form today. Once you’ve acquired the required methods and concepts of the schema markup, you can be in a good position to boost your website in SEO results page. This article will be able to show you how to use schema markup for your website.

What is schema markup?

This is a sematic vocabulary (code) entered in websites to help the search engine give more informative results for the users. Schema markup helps the users get to know what the website entails through SERPs. Rich snippets users can exactly understand what schema markup entails. The following are some of the facts about schema markup.

Schema markup has the ability to tell the search engines the meaning of your data. Your website content is indexed then returned to search results. This is obvious though the schema markup gets some of the content indexed and returned differently. This is because it tells the search engine the meaning of your data.

Schema markup uses distinctive semantic vocabulary in a microdata format. With it, you don’t have to learn any new coding skills.

Importance of schema markup

It helps in better ranking of your website for any type of content. It has data markup for products, events, software application, restaurants, movies, book reviews, TV episodes and ratings, local business and articles. Internet marketing websites which have schema markup rank better in SERPs compared to others which do not use it.

How to use schema markup on your website

The main aim of using schema markup is to look better, rank better as well as doing better in SERPs compared to other users. The following steps will help you know how to use schema markup in your website.


  1. Get to google data markup helper.


  1. Choose the kind of data you intend markup.


  1. Paste the data in the URL of an article or page you intend to markup.


  1. Highlight then choose the element to be marked up.


5, Continually add markup items.


  1. Create an HTML.


  1. Then add the schema markup to your website page.


  1. You can then use the structured data test tool to get to know what your page looks like with the added markup.






Marie Sofsian

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