Social rankings refer to ways in which social signals pertaining publishers and content creators go viral through the social media showing the number of votes, tweets, and likes of different activities which are then indicated on the search engines.
Social rankings have an effect on SEO. Some of the impacts of social ranking that have improved the SEO by increasing the traffic are;
Increase in referral traffic
It becomes very easy to create a traffic by making sure you refer as many people through the social networks. This is possible by sending links that they just have to click on them without copying and pasting and automatically you get to promote the content.
Helps in promotion
This is possible through social media such as facebook, twitter or youtube where you can create videos for your content which later lead your audience into links. By this, you have improved the SEO
It builds an audience
Having quality products is not an assurance that you will have a good SEO. You need a social way to drive them to your product. For instance, having a facebook and targeting as many people from the 2 billion users, you can be able to grasp a good number of people to view your content hence improving the SEO
Some channels are search engines too
More often nowadays people just go into the social media and look for what they want. They don’t have to go searching via google. For instance, you can check different tweets on different brands. By this, you will be led to other content.
Social media profiles
When you search for something, you are likely to see most things are content from social media. This is because these social channels feel more personal than the actual web pages and also it gives someone a sense of the company’s personality, therefore, more people will be more of the social ranks
Optimization of social and mobile sharing
Most people such via mobile phones than computers. Mobiles are optimized in such a way they have share buttons that can be only clicked when sharing. This has created an easy way to share with visitors, therefore, improving SEO