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Link building is a crucial part in Search Engine Optimization (SEO). The more quality and relevant links you have, the better your ranking. Each link you get from other sites comes with anchor text. Nonetheless, does Google still pay attention to anchor text as before? Well in this article, we explore the importance of anchor texts in link building for websites.

What is an Anchor Text?

Anchor text is a visible and clickable text in the hyperlink. In most browsers, the link is always blue and underlined. Anchor texts provide both users and search engines the relevant contextual information about the content of the destination of the link.

Search engines use external anchor texts as a reflection point to how other people view your web page. By extension, it helps in determining what your page is about. While websites owners may not be in a position to control how other websites link to theirs, the can make sure that the anchor texts they use on their sites are relevant, useful and descriptive enough.

There are different types of anchor texts as discussed below:


  1. Exact match: An anchor text is described as an exact match if it includes a keyword that exactly matches the page that is being linked to. For instance, “WordPress building” linking back to a page about WordPress website building.


  1. Branded: A branded anchor text contains the name of the website or a particular brand.


  1. Partial Match: These anchor texts include a variation of the keyword on the linked page. For instance, “WordPress building strategies,” linking back to a page talking about WordPress CMS.


  1. Naked Link: For a naked link, the URL of the website is used as anchor text.


  1. Generic: The most common generic anchor text used by most people is clicking here.


  1. Images: If an image is used as a link, Google always takes the image’s alt attribute as the anchor text.

Link relevance is a natural phenomenon that occurs when people link out to other content on the web. Additionally, links that point to the content on the topic of the source page are likely to send stronger signal relevance than links pointing to unrelated content.

Most search engines give credit to the anchor text variations used to link back to the original content. Besides, they use them as additional pointers to generate search queries, which are delivered to users when they surf for particular keywords.

Besides, Anchor texts help you boost your brand. Search engines always give priority to sites with a strong brand image. Using branded keyboards in relevant outreach pieces will endorse your brand as an expert within your industry. Additionally, the more people see your brand name out there, the more likely they are to search for it. Your brand should always be your brand your strongest keyword.

In summary, keeping an eye on the anchor texts you use on your backlink building is a crucial part in maintaining the excellent SEO on your website and avoiding a penalty from Google.



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